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Global Head of Marketing, Formerly X / Twitter / Twitch / Salesforce

Katie Penn

Global Head of Marketing, Formerly X / Twitter / Twitch / Salesforce

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Katie Penn is a transformative tech executive known for expanding platforms into new frontiers. As Twitter's former Global Head of Marketing, she led the marketing organization through the historic Twitter-to-X transition while driving $5.1B in revenue. At Twitch, she pioneered the platform's evolution from gaming to music and entertainment, while at Twitter/X she architected strategies to attract diverse creator communities. Her executive experience spans roles at Salesforce, Twitch, and Twitter, where she consistently built new audiences and revenue streams during periods of rapid change.

As Executive Sponsor for TechWomen and a Chief Member, Katie champions diversity in tech through global initiatives. A compelling keynote speaker, she shares insights on platform evolution, audience expansion, and authentic leadership at major industry conferences and through the US State Department. Her work spans Silicon Valley to emerging markets across Africa, where she advises on tech innovation and community building. Whether leading teams through digital transformation or expanding into new markets, Katie brings deep expertise in growing platforms while maintaining authentic connections with core audiences.

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