With over 25 years of senior-level experience in the hotel and travel space with focus on marketing, distribution and technology, I recently launched Sassato LLC, a business that will fill the gap experienced by many organizations of having to quickly bring in capable and "ready to run" leaders to assess, recommend and deliver on key initiatives, to help quickly improve their performance in marketing, distribution, technology and implementations during times of need.

Lack of resources siloed approach, and internal politics often lead to projects, assignments, and initiatives, that either fail, fail to fully achieve the goals, or drag on longer than necessary. We understand the travel and hospitality space and can quickly come in, ramp up and execute on your goals.

Think of Sassato as the seal team 6 of hospitality and travel (but much geekier), who can come in and quickly solve problems or rescue projects.

About the company Name: Sassato is a Japanese word (さっさと); it is often translated as "quickly," but it is more nuanced than that. A rough interpretation might be “don’t waste time, just get it done,” and that is our philosophy. We strive to help companies quickly, efficiently and effectively achieve their goals.